Thiel Audio Names Elyse McKenna CEO

NASHVILLE, Tenn.--(BUSINESS WIRE)--Thiel Audio announced today that Elyse McKenna has been named Chief Executive Officer. McKenna first joined the company in March 2017 as Director of Strategic Partnerships, and she is focused on the rollout of the company’s first wireless streaming speakers for the home, the AURORA Home and the AURORA Tour, as well as the promotion of Thiel Studios, the company’s showroom and event space in Nashville.

“Thiel Audio has a 40-year history, and I’m humbled and honored to grow the brand and deliver quality products that come with that legacy,” said McKenna. “The team around me at Thiel is dedicated to delivering both outstanding sound and beautiful design. The Aurora products hit the sweet spot for people who want to have speakers anywhere and everywhere in their lives without compromising on aesthetic or on sound quality. With the increase in connectivity in wireless products and the use of voice activated technology, we only see the market for these products growing.”

McKenna has a 14-year background in marketing and business development, with positions at companies including Applauze, Crowdsurge/Songkick, and Topspin. Before joining Topspin in 2013, McKenna founded and served as president of Welcome Mat Entertainment & Modern Family Music, where she managed a variety of clients including multi-platinum recording artist Young Buck, Compassion International and TD1. She also established the Nashville office of Sparkart South, a web development agency headquartered in Oakland, CA, and has additionally held marketing and publicity positions at Third Coast Artist Agency, Brite Entertainment, Greg Oliver Agency, and L.A.B. Media following her move to Nashville in 2002.

McKenna has proudly lent her leadership skills to her community, serving as an active member of the Summit Series organization aimed at young entrepreneurs and the Leukemia & Lymphoma Society Man/Woman of the Year Campaigns. She also helped establish Nashville’s Mocha Club, which advances education and shelter initiatives for children in Africa, and helped raise awareness of The Sonshine Hacienda. She attended Harding University in Searcy, AR.

McKenna will be speaking at the audio/video technology trade show CEDIA in San Diego, CA on September 5 as part of the Parks Associates panel on Wireless & Streaming: Growth and Outlook.

Ali McCowan