THIEL Audio Embarks on Brand Revitalization
Brentwood, TN – July 24, 2014 – THIEL Audio has announced today that as part of a complete brand revitalization plan, the company’s headquarters has been relocated to the Nashville, TN area and new ownership has appointed John Wittman as CEO. Wittman joins THIEL Audio with a successful track record in consumer products, manufacturing, distribution and most recently the publishing industry.
Nashville’s deep roots in music and entertainment seemed an ideal foundation for a makeover of THIEL Audio, which was founded in 1977 and has designed and built loudspeakers that have earned the respect of music enthusiasts in over 30 countries around the world. “Being a part of the Nashville community is paramount for THIEL, a city founded on making legendary music,” Wittman stated. In addition to the city’s high visibility and growing population, the community provides access to an experienced and creative pool of talented individuals to help move THIEL Audio forward.
Wittman is assembling a diverse and talented team to advance the brand, “Our future is dependent on balancing THIEL’s 37 year history without constraining innovation in order to dynamically meet the changing needs of our consumers,” said Wittman. In the new Nashville headquarters, the THIEL Audio team is growing with the appointment of Paul Fisher, Senior Vice President of Sales and Marketing along with new hires in engineering, marketing, purchasing and operations, with more staffing to follow. While THIEL Audio is adding some new faces, they are retaining longtime THIEL veterans Lana Ruth and Rob Gillum with a combined 40+ years of audio industry experience to run the customer service and repair departments from a new facility in Lexington, KY.
“Our objective at THIEL first and foremost is to be a fresh and imaginative company, engineering and manufacturing premium products that represent outstanding craftsmanship as well as the highest levels of performance,” Wittman stated. THIEL is placing an emphasis on designing new products to address a broad range of market segments including but not limited to high performance audio, home theater and the custom installation channel. Part of the new go-forward strategy will be to broaden the audience for THIEL Audio products by establishing key relationships for the brand; making the line visible to luxury buyers as well as the traditional audiophile. Based on those initiatives, THIEL’s VP of Engineering Mark Mason is designing an entire new series of speakers to be unveiled in 2015. “Everyone at THIEL is energized to be a part of such a vital and legendary brand, with an opportunity to execute our vision for truly innovative premium products and services,” said Wittman.